If you feel like you're not getting the right kind of traffic going into your website, then perhaps it's high time that you pay enough attention to your contents. Possibly they have become all-too boring and that you're no longer offering new to your visitors.
So why don't you lighten up the atmosphere of your website? For one, you can attach an audio right into your site. Here are 4 ways to do that:
1. Give snippets. If you're planning a very important event such as web conference or a huge seminar somewhere, instead of simply announcing it to them through text, why don't you provide a snippet of the past conference instead? It will surely arouse their excitement and can boost the attendance level.
2. Send audio postcards. Sometimes simply reading can be tiring. That's one of the reasons why majority of newsletters today are not read thoroughly. To add spice into your ezines, therefore, send them in audio format. You can allow your subscribers to download them into their hard disks or save them in their iPods, so they can listen to them at their own convenience. You can also send out special greetings through a podcast.
3. Give how-to tips through audio streaming. The truth is Internet users do love how-to guides. To create some form of novelty in your approach, it's ideal to create an audio stream for your tips and pieces of advice. In fact, you are even permitting them to perform your tips while they're listening to you.
4. Give ultimate control to your customers. Allow your visitors to control your website. For one, make sure that the file doesn't start playing automatically; especially once the webpage starts to launch. They should also be able to take control of the volume or the pacing of the audio.
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