Saturday, December 8, 2012

Why Digital Audio is the World's 8th Wonder of the World


After experiencing what the power of recorded digital audio had done for me, I think of it as the 8th wonder of the world. Here's why.

The whole goal with audio marketing is about leveraging your time and to take yourself out of the picture.

To do this, you want to capture yourself in a cloned format, i.e. audio recording, word for word transcript, information on a website, so you can deliver your message 24 hours a day 7 days a week to anyone in the world who have access to a computer or who can read .

This is about selling one on many. A Salesman calling on prospects by knocking on doors can only make so many sales calls. There are only so many hours in a day. He is limited by his time and effort. But with audio, you do not have the same limitations. You can be different places at once, any time of the day. A digital audio recording is a robot but the robot is in your voice delivering your message automatically. A salesman cannot compete with this form of automated distribution.

So the next time you have a sales presentation to make, consider recording your sales pitch and making it into a digital audio robot. This will save you you much needed time and money. A digital audio recording will let you be more places at once. If you do this, you'll make far more sales with less effort. And is this not what we strive for in out business life?

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